Writing Services
With a background in advertising, public relations, and journalism, I am able to write about technical subjects in a clear and approachable manner that is enjoyable to read. In addition, my 30 years of medical experience provide me with knowledge of the subject and the ability to better communicate the intended message.
Whether you need to prepare patient marketing materials, feature articles, or newsletters, I have the necessary skill set to develop an idea, research topics, organize material, interview subjects, and write compelling copy with your intended audience in mind.
Eye Cite Editing’s scientific and lay writing services include:
- Advertising Copy
- Annual Reports
- Articles
- Blogs
- Book Chapters
- Brochures
- CME Needs Assessments
- Educational Materials
- Faculty Profiles
- Key Opinion Leader (KOL) Decks
- Marketing Materials
- Newsletters
- Patient Information
- PowerPoint Presentations
- Program Symposium and Course Descriptions
- Request for Proposals (RFPs)
- Strategic Plans
- Website Content
- White Papers
Needs Assesments
The success of a CME activity depends on having a comprehensive analysis of what health care providers need to learn. A needs assessment is the systematic process of gathering information to determine what type of educational intervention would be most relevant and beneficial in providing the skills and knowledge physicians require to be more effective.
I am experienced in performing detailed ophthalmology-based needs assessments for continuing medical education grant requests, and I can provide you with a sophisticated tool for addressing the learning “gaps” between the current and optimal practice.